Are you prepared and organized well enough to avoid unpleasant experiences for your customers?
I hope so because I recently had a few experiences that I would have been happy to avoid. On my birthday my husband, David, booked a room for us at the Silverado Inn in Napa, California, and made a reservation at the popular Don Giovanni restaurant for dinner.
Using our Tom-Tom we found our way through California’s wine country to the inn and parked in front of the main building. A valet told us where to leave our car and where to register. He then asked for our car key. This seemed like a simple enough request, at least I thought so. After all he may need to move the car while we were inside.
I sat in the reception area sipping a lovely glass of water infused with fresh strawberries and lemon. It was 93o F outside so the cool water was refreshing. I took a glass to my husband as he stood in line – one of his least favorite activities – but this was a special day so he didn’t complain. Once we were checked-in the clerk gave David our paperwork and told us to return to the front door where a bellhop would provide us with our room keys and show us to our room. However, there were NO bellhops anywhere near the door or in the immediate area. So we waited. Several minutes, realizing that we were still waiting, the clerk who helped us came over and said he would be happy to show us to our room. We walked to our parked car but couldn’t find the car key. It wasn’t in the ignition or on the seat. The clerk looked in the cabinet where car keys are normally kept but our key was not there.
At this point the concierge tried to help. She radioed the bellhop but no one answered. Next, she checked the break room – no luck. So the manager came out of his office to assist. He went to our car and found the keys between the driver’s seat and the console. He gave my husband directions to our room which was about ½ mile from the entrance to the resort just north of the driving range.
We found our room and carried our luggage to the door. David opened the paper work he had been given and realized we had no key to unlock the door. He went back to the parking lot and was able to flag down a couple of housekeepers in a golf cart. One of the women was kind enough to open the door.
Once inside, I phoned the front desk and asked to speak to the manager. I told him I was not pleased with their service. The valet had obviously just tossed our car key in the car. However, even though that problem had been resolved, they failed to provide us with a room key. My husband had to walk around in the blistering heat to get the room opened. He told us he would send someone out with a key. After waiting several more minutes for the key to arrive, we decided to go to the pool, relax, have a drink and enjoy a cool, refreshing swim.
At the pool I pulled a chaise lounge into the shade so I could rest and drink my beer. As I was sitting down I spotted what I thought was blood on the chaise. Ugh! Both the bartender and the person handing out towels were busy so I went into the restroom and got a couple of paper towels and wiped off the seat. After a nice swim we returned to our room to dress for dinner.
I turned on the shower but there was no hot water. So, I waited and I waited and waited! Finally, I decided to just take a sponge bath, my daughter calls it a “whore’s bath.” In spite of my concern for wasting water, I left it running in the shower to see if it would ever get warm. When I finished my sponge bath the water in the shower was still running cold so I called the front desk. I admit I was getting more and more frustrated with this resort. I asked for the manager. He was on another line, could he call me back. I said, “Yes.” The woman answering the phone then asked if she could help me. I told her about the lack of hot water in the shower and about the blood on the chaise lounge. She apologized. About ten minutes later the manager phoned and David told him about the shower.
We left for the restaurant. It was a warm evening and roses were blooming at the edges of the vineyards. We were seated outside and had a glass of good Napa Valley wine, and a lovely meal. My mood greatly improved. When we returned to our room, we were surprised to find a bottle of champagne, a small box of chocolates and a note from the manager offering us a complimentary breakfast for 2 the next day. These little gifts certainly made the resort look much better. After all, we did have a lovely decorated room, comfortable bed, and big screen TV. However, when David went for a cold beverage, he discovered that the key to the refrigerator was not included with our room keys – oh well, par for the course, right? Luckily, we had the chocolates, and they were good. And, in the morning we had warm water in the shower.
Reflecting back on this experience it doesn’t seem as bad as it felt at the time. I did wonder, why me? Did I have a black cloud over my head that afternoon? Do I have bad luck? Or, could it be that it happened to me because I was willing to bring these problems to the attention of the manager and had a subject to add to my blog? I don’t know the answer but I do know that having a good customer experience takes planning. It takes looking at every detail of your service and think about what you need to do when things don’t go as planned.
1) The valet should have hung our car key in the cabinet with other car keys – not “tossed it in the car.”
2) When I called about the room key I was told they were out of room keys. The engineer had to make more. WHAT? No keys? Were they kidding? Does the engineer need to make new keys everytime a new tenant arrives? I asked the manager about this and he said their “brass” keys were much more secure than the plastic card type. Ok, I’m all right with that but couldn’t sets of keys be made in advance? Or did they always wait until a guest arrived?
3) The staff should have made sure that the room was not only clean and tidy but that all the outlets worked, the plumbing in good repair, the TV worked and there were batteries in the remote.
4) Pool attendants should walk around, pick up used towels, litter and clean up any spills including those on the furniture.
5) The next morning in the restaurant, we were seated on the veranda next to the railing. It was a beautiful, warm, but not hot, sunny day. However, there was bird shit on the railing right next to my chair. NOT AGAIN!!! When will this nasty stuff stop? Why hadn’t this been wiped clean before guests were seated at the table? Hello, I know it’s early but isn’t anybody awake?
6) These examples show not only how to be prepared but the necessity of training your staff, and training them well.
I don’t want to be all doom and gloom so I would like to say, in conclusion, if you are a golfer, I would recommend the Silverado Resort and Spa. They have two, gorgeous 18-hole golf courses. For those who do not golf, they have nice, comfortable rooms, lovely pools, a pleasant restaurant and a spa.